How To Grow a Photo Booth like Tesla
Tesla's strategy to grow Photo Booth Business (FAST) + a real-life example of how Emily used it to generate 20k in bookings
(works for starters and photo booth owners willing to scale)
Harsh truth - getting bookings has nothing to do with your equipment, it's about how you MARKET your business
Wrong model
BIG mistake people make is thinking that they need to buy a fancy photo booth to start a business and BOOKINGS will just come in... But here's what actually happens: their expensive equipment ends up collecting dust in their basement and their business has no clients. Not cool.
How to avoid it: sell before you buy (just like Tesla and Emily)
Every time Tesla launches a new car model, they sell it to customers before it's even built. This does 2 things:
Achieves product-market-fit confirming there's demand for the product
Generates cash which the company uses to build the car (crowd-funding)
Real life example - how Emily applied this to her Photo Booth Business (video below)
Instead of investing her savings into buying equipment, she invested into marketing her business. She only sold to clients who's event was at least 2-3 months out, collected 50% deposit in advanced and used the money to acquire equipment.
Pro tip: this works if you want to expand your business too - just start promoting that new booth that you want to buy and once you have enough people who said "Yes", buy it with their money. Deploy & enjoy!
Want to learn Emily's tactic? Check out the video below👇
Do it like Tesla,
Sara | CEO (Photo Booth Masters)
