How To Avoid Being "Ghosted"

[How-To] stop getting "ghosted": The 1-2-3 SMS

Lots of photo booth owners can't get people to respond to their texts. The reason? Their text messages suck. They sound like marketing emails - long, robotic, don't feel personal... Most people read the first line and stop there...

The Problem: we live in the "attention economy". People's attention span is at its lowest level. Every day we are bombarded with marketing emails and sms which nobody wants to read (unlike mine, because they are actually cool ;)).

How to fix it: the 1-2-3 SMS framework

When messaging your prospects, don't send messages that cover people's entire screen. Instead, break up your message into 2-3 shorter texts (yes, people will actually read them). Keep them straight to the point and sound like real human!

Bad SMS example:

"Hello, John! This is Nina with Amazing Photo Booth Rentals. Hope you are having a great day? I am reaching out today because we have received your inquiry but we weren't able to get ahold of you. Are you still interested in a photo booth? I would like to get on call with you and discuss your upcoming event. Please can you give me a call when you have a chance? Thank you. Have a great day! Nina, Amazing Photo Booth Rentals"

Good SMS example:

You: John??

Prospect: Who's this?

You (text1): Nina with Amazing Photo Booths

You (text2): Tried reaching out earlier...

You (text3) Still looking for a photo booth?

Prospect: Yes!

You (text 1) Great, we can help.

You (text 2) Mirror or 360?

Prospect: 360

etc...

Pro tip: always end your texts with a simple choice question (yes/no, this or that). This will get people to respond because it's easy. Don't make them think too much!

Deploy & enjoy.

P.S. Need help growing your own photo booth business? - Schedule a 1:1 call with our team here.

Keep it easy,

Svet | Co-Founder (Photo Booth Masters)

P.S.S: your face when people actually start responding to your texts