How To Get Bookings from Email ✉️
[How-To] get bookings from emails: Hook-Story-Close
Real talk - most photo booth owners are great at taking pictures & making people laugh but suck at marketing. Unfortunately, to succeed (like in any business) you need to get good at marketing. Fortunately for you, the competition of people that want to get great at marketing is low, hence the opportunity.... Learning how to write compelling copy is a key marketing skill that will get you ahead of 99% of your competitors.
Convert attention into paid bookings - in a world where everyone's fighting for your attention you have exactly 2-seconds (according to Meta's research) to capture your prospects' attention. That means, if you fail to do so, you are losing money... (don't hate the player, hate the game!)
How to fix it: the [Hook-Story-Close] framework
Start your ads, emails, text messages, website, videos always with an attractive "hook". The job of your hook is to win your prospect's attention, not to sell! Just get them to read the next line. Then tell a compelling story, each sentence needs to get people to want to hear the next one... and finally close them with a clear call-to-action (CTA). Think baby steps instead of one giant step.
Real-world example:
Hook - How to get bookings from email
Story - why photo booth owners suck at marketing and how the hook-story-close framework will help you make more
If this email helps you get just one more booking, then it did it's job. Deploy & enjoy.
Walk the talk,
Svet | Co-Founder (Photo Booth Masters)
P.S. how photo booth owners that don't know how to market their business feel
