How to Get People to Say "YES"

[How-To] get people to say "YES" - sell them what they want

Most Photo Booth Owners believe that having expensive/fancy equipment is what's going to get more people to book their service instead of someone else's. 100% false. Nobody cares about your equipment, except you. Real talk.

The Problem

When people talk to their prospects they create their entire sales pitch around their equipment... i.e. "I have the latest Mirror 20X booth. It's the best on the market. It comes with a 10000MP camera, professional lighting..." blah blah. Not great. The only person that may get impressed by this pitch is another photo booth owner...

How to fix your pitch - Sell them what they WANT, give them what they NEED

When on the phone with a prospect, spend the first 10-min of the conversation asking questions. Listen carefully. Do NOT pitch! Go deep and understand exactly what they are looking for. Think Doctor-Patient relationship. You are the doctor, you need all the information before you prescribe your drug. Once you know everything you need to know, do you pitch. It needs to match exactly what the prospects wants to hear. Break it down into 3-5 points to help them digest it easily. Start each sentence with "Earlier on the call you told me this, that's why we do X", "Remember how you said this is important to you, that's why we do Y"...

Don't talk about your equipment. Sell them what they WANT to hear, the deliver what they actually NEED (the high-quality camera etc..)

Deploy & enjoy.

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Close more, make more,

Svet | Co-Founder (Photo Booth Masters)

P.S.S. your prospect when they hear what they want