How To Land Corporate Gigs

[How-To] land more corporate events: niche vs broad

Question - if you wanted to eat good pizza, would you go to just any restaurant or go to that Italian place that specializes in making pizzas? Or what if you had a serious heart problem, would you trust your GP or prefer to go to the heart doctor? I bet! The specialist in anything will always beat the generalist.

The Problem: a lot of photo booth owners want more corporate gigs but they also don't mind the birthdays, the quinceaneras, the weddings, the graduations, the partiers... they are afraid to specialize. And when you try to be everything to everyone, you risk being heard by nobody...Sad but true.

How to fix it: be the "heart surgeon" not the GP

In your messaging, positioning, branding, ads etc... focus on the corporations' pain points and desires when organizing events. Show them that you are the expert in that field and they don't need to look anywhere else.

The Result: you'll attract less of the clients you don't want and more of your ideal clients. Plus, being the expert will allow you to charge whatever you want without facing much resistance. Win-Win.

Pro tip: if you run ads, you can create specific landing pages that feel more personal to your ideal clients and send your traffic there instead of pushing everyone to a generic page. Deploy & enjoy.

P.S. What do we specialize in? Simple. We do ONE thing - helping photo booth owners get more bookings. - Schedule a 1:1 call to learn how

The Bookings Specialist,

Svet | Co-Founder (Photo Booth Masters)

P.S.S: your face when you realized landing corporate gigs just became easier