How to Name Your Packages for Profit
[Harsh truth] - 99/100 people will read this email and not implement the strategy. Be the 1%. It's easy to win.
Get more bookings with: "fill in the blank" package
Moat Photo Booth owners don't put much thought behind the names of their packages and leave money on the table because of that. A few common examples:
Bronze, Silver, Gold package
Selfie Booth, Digital Booth, Printing Booth
Mirror Booth, 360 Booth, Open-Air Booth
The Basic, The Essential, The Deluxe...
The problem: they sound vague, they sound just like everyone else's and in some cases not even understandable to anyone but the photo booth owner themselves. No bueno.
How to fix it: The "fill in the blank" Package
When talking to your prospect before your pitch, discover exactly what they are looking for. Then when presenting your offer use their own words to name your package. That way they will perceive it as the perfect fit for what they need.
Examples:
- a prospect looking for a luxurious photo booth without breaking the bank
Package: Affordable Luxury
- a company looking for a photo booth for their marketing campaign kick-off party
Package: The Go Viral Booth
- a mom willing to surprise her daughter for her Sweet 16 birthday party
Package: Forever 16 Booth
Why it works:
It increases the perceived value of your service
It feels special and tailored to their needs
It separates you from everyone else
Deploy & enjoy.
Fill in the ___ ,
Svet | Co-Founder (Photo Booth Masters)
P.S. - you before vs after you changed your packages
P.S.S - – If you'd like to learn how to apply tactics like these to scale your own photo booth business
