How to Scale a Photo Booth [22k like Cameron]
[How to] build a $22k/m photo booth like Cameron: the big hairy problem - (TLDR: skip to the VIDEO HERE)
The Problem: Photo Booth owners want to build 6-Fig businesses but often get stuck working on the wrong thing. Example - they dump money into equipment when the problem is they don't have enough leads, they lower their rates because of "competition" when the problem is their offer isn't good enough etc...
When you are trying to solve the wrong problem, your business goes nowhere...
The Solution: identify "the big hairy problem" then fix it
How to do it: ask yourself a simple question - what's keeping me from doubling my bookings tomorrow?
No inquiries → start advertising
Have leads but no bookings → fix your packages / learn to sell
No referrals → improve your service
Getting bookings but revenue is low → raise your prices
Scaling a photo booth business is simple when you are solving the right problem.
Real-World Example: for Cameron, the big hairy problem was not having consistent leads (they were relying on word of mouth and social media)
Here's how we fixed it:
Started running paid ads to people actively looking to rent a photo booth in his area
Pro Tip1: use narrow targeting before going broader
Built a funnel to convert cold traffic into inquiries. (Simple funnel you can build today: landing page → short inquiry form → crm). No price on landing page!
Pro tip2 : you want to keep your form short - only collect data you absolutely need (i.e. email, phone, event date etc..) Avoid asking for too much info, as this will make less people to opt-in. - you lose potential bookings.
Once leads started coming in, Cameron just needed to start closing them which he is doing exceptionally well at 60% close rate (not typical for most people and suggests he needs to raise his rates!)
Bottom Line: the moment you identify what your big hairy problem is, everything changes.
Deploy & enjoy.
Watch a video of Cameron explaining how he did it HERE
Fix the right problem, scale faster,
Svet | Co-Founder (Photo Booth Masters)
P.S.S. the photo booth owners dilemma
