
How To Get on the "Preferred Vendor" List
[How-To] get on the "preferred vendor" list:
It's every photo booth owner's dream to be on venue's, wedding or event planners' "preferred vendor" list and have regular bookings coming in without doing any marketing. Problem is getting on that list and being actually preferred over the other preferred vendors is hard. Especially, if you do it like most people...
Here's what what 99% of photo booth owners do:
Send a cold email to multiple random venues, wedding planners etc... and say: "I own a photo booth business, we are great at what we do and provide amazing service. I'd love to get on your "preferred vendor" list". Subject line: Put me on your vendor list :)....
No wonder no one is interested... and why would they be?
Why this is bad: it's the exact same email that 50 other people already sent prior to yours (maybe not the same words but same context). It's selfish, boring and adds no value to the other business owner.
Here's how to do it better: lead with what's in it for THEM, not you! Everyone wants to make more money and make their customers happier, no one cares about your GlamBot or fancy 360...
Example: "Want to add $100k to your bottom line without doing any extra work?" or "We can help you make your clients happier while you make more per customer or you keep our profits. Worth a chat?"
Now that's an email I would want to read. Capture their attention first, deliver on your promise next. This is what separates the best from the rest.
Pro tip: you can cut a deal with the business owner in which they keep your revenue but in exchange provide you with the guests' phone numbers and emails (a.k.a you own the list). If you know how to use it efficiently and get 2-3 bookings out of each event, you will make 3x more money and the business owner will push more of their clients to pick you. (BALLER move).
If you want taking your photo booth business to the next level, we just opened spots for a few new clients:
Schedule a free Strategy Call HERE 📅
Think outside of the box,
Svet | Co-Founder (Photo Booth Masters)
P.S.S. when the venue owner hears you want to help them make more
