
Up Your Photo Booth Price!
Harsh truth: Stop looking at what other Photo Booth Owners around you charge. Most of them are broke (I know this because we talk to them everyday..):
The problem: photo booth owners typically offer multiple packages but most people buy the cheapest one. Not ideal.
How to fix it: the "super expensive" package hack
If you have 2 photo booth packages, add a third one but make it much more expensive than your most expensive option. Make it just a little bit different but charge a few X more for it.
Example:
The Party Booth (old) - $800
The Luxe Booth (old) - $1,200
The "Go-Viral" Booth (new) - $4,000
The result: way more people will buy your originally more expensive package + (here's the crazy thing...) 1/10 people will actually buy your SUPER expensive thing.
Why it works: by adding a "super expensive" package, you are anchoring the price → the perceived value of your expensive option goes up → people start to see it as a deal (features are almost the same as the "super expensive" but costs 1/4 of the price) → sales go up.
Deploy & enjoy.
Big surprise = big gains,
Svet | Co-Founder (OverBooked.io)
P.S. - when a customer says - "I'll buy your most expensive package"
P.S.S - – need help Growing your Photo Booth business? - Book a call HERE 📆