How To Book "low-budget" Clients
[How-To] book "low-budget" clients: The Downsell
Photo Booth owners often talk to people with very low budgets. That's OK. Not all prospects will be your ideal clients. If you don't want to lose them, here's a hack that will help you increase revenue with almost none extra work.
The Downsell package
(NOTE: Only use this for unqualified leads whose budget is way below your standard rates. Otherwise, you'll just have a lot of qualified leads buying your downsell instead of your main thing)
When you speak to an unqualified lead, offer them a low-ticket Drop-Off booth. It can include everything you normally offer but without the attendant and the prints. Price it just under the prospect's budget i.e. $497.
The Unlimited hack - offer 2 options:
Drop-Off (2-hrs) - $497
Drop-Off (Unlimited) - $597
I bet you everyone will take the Unlimited package for an extra 100 bucks. Add "next day prints" for another 100 and you will be collecting $700 from unqualified prospects that would otherwise never buy from you. Not too bad.
Here's why this works: it is called "price anchoring". When you present your standard rates first, this creates "the anchor". Your prospect would then compare the new proposal to that anchor and see it as a deal. And here's the kicker, because it's a drop-off, you don't work any more hours, you just make more. Pretty cool!
Real-world example: we tested this with a client for 30 days. They added an additional $7,500 in revenue to their business. Just from downsells. All from unqualified leads!!
Deploy & enjoy.
P.S. Want more tested tactics to grow your photo booth business that actually work? We've set aside some time to talk to you.
Make every lead count,
Svet | Co-Founder (Photo Booth Masters)
P.S.S. my face when I hear "my budget is too low"
