How To Stop Leaving Money on The Table
[How-To] NOT leave money on the table: $97 beats $47
If you own a photo booth, you probably offer multiple packages. Most people don't put a lot of thought into their pricing and end up with random prices like $x47, $x79, $x29... If you are one of those people and your prices don't end with zeros or $x97, you are leaving money on the table. Guaranteed!
Here's what we tested:
Two identical packages (same hours, add-ons etc..)
Only difference: $47 vs $97
Package A - $947
Pacakage B - $997
We run the test with a sample size of 100 leads coming from the same traffic source. Package A was offered to 50 people and Package B was offered to 50 people.
The Result: There was ABSOLUTELY NO difference in the take rate!
This means that for every 20 bookings, you make $1,000 more without doing anything. This is the definition of free money - literally!
My takeaway: if the bank is giving you free money, why not take it? You can apply this today with no extra work. Deploy & enjoy.
P.S. Want more tested tactics to grow your photo booth business that actually work? We'd love to talk to you:
Test prices, bank profits
Svet | Co-Founder (Photo Booth Masters)
P.S.S. your face when you learn that charging more makes you more
